People
John G. Singer
Executive Director of Blue Spoon Consulting® | Blue Spoon is the Global Leader in Positioning Strategy at a System Level | "When the going gets weird, the weird turn pro" -- HST
Executive leader in life sciences and healthcare -- an industry contextualist at the bleeding edge of market innovation from strategy and strategic communications positioned with systems theory.
John brings a complete vision for systemic change from 25+ years of deep, diverse and unique insights and experience as a practitioner, business manager and senior leader in big technology, digital health, marketing, brand management, innovation consulting and industry thought leadership across all dimensions of the global health sector, including pharmaceutical, medical device, payer and provider contexts.
He has held senior leadership roles at Cognizant (Chief Strategy Officer for its $4 billion healthcare business unit), Wipro (Global Head of Strategy, Innovation and Technology for its $1.5 billion healthcare business unit), and Omnicom Group (Senior Vice President, US Healthcare Lead).
John has published new business thinking and ideas in some of the most influential media in the world, including MIT Sloan Management Review, the Wall Street Journal, the Journal of Business Strategy, and the Oxford Handbook of Innovation Management.
His perspective on the future of strategy and competition was used by the U.S. Army War College to position innovation initiatives and capability development for its Third Offset Strategy, a framework by the Department of Defense to achieve broad-based innovation across the spectrum of concepts, research and development, leadership education and business practices.
John introduced ‘marketing ecosystems’ as a business concept, and was the first to use design thinking to solve complex market access and integration challenges in the pharmaceutical industry.
Operating philosophy:
Assume all the gauges on the dashboard are broken.
